What was that about imitation / flattery?

So, way back in April 2008, Techcrunch ran this story about us: The Enterprise Social Network Auto-Generated and Visually Mapped

Imagine our surprise here when we discovered this post today on TechcrunchIT:
When IBM Beats Facebook and Twitter

So IBM are now also doing a product called SONAR, that does almost exactly the same thing as our existing product called SONAR (Social Networks And Relevance)??? Spooky!
The article says that it's called SAND (Social Networks And Discovery), but the screenshots clearly show SONAR everywhere, and that's how it's referred to on the IBM Research Labs page

I felt compelled to respond to the claim that "No one else in consumer or enterprise is doing this yet.", so I posted a comment about an hour ago. Hasn't appeared yet though.....