Nice to see that m'former'colleague Rik Abel is valiantly continuing his one-man crusade to get the gloriously-silly acronym MoSoSo more widely adopted, whilst simultaneously pointing out its majestic silliness in an ironic, post-modernist, self-referential way. Or something....
Don't get me wrong, I think Mobile Social Software could well be the killer app of Web 2-point-whatever-we're-up-to-now, but seriously folks - MoSoSo? That's Well Jackson!*
Make sure you don't target your MoSoSo applications at the Small office / Home Office market, 'cause that would be SoHoMoSoSo.
And if your users wore black eyeshadow and jaggedy-cut hairstyles, would that make it SoHoEmoMoSoSo ?
And if it was in a Bohemian New Romantic style...? (BohoRomoSoHoEmoMoSoSo)
Yikes, this one could run...
* - look here if you don't get the reference